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Tokyo's Bridges Reimagined as Pretty Boys in Hashidanshi PR Project
posted on by Lynzee Loveridge
Last December, the movie company Shochiku, Tokyo's Water City Creative Partners, and MOVIC announced the Hashidashi, a boat transit PR project that reimagines Tokyo's bridges as attractive guys. The companies hope that by creating characters based on the metropolis' bridges will encourage more visitors to check out Tokyo's waterways.
There are four characters thus far and each centers on a different theme like "theater," "fireworks," "art," and "animals." The first four bridge boys are Azuma, Umaya, Komagata, and Ryōgoku based on the Azumabashi bridge, Umayabashi Bridge, Komagata Bridge, and Ryōgoku Bridge. All of the bridges cross the Sumida River at various points.
【吾妻】
— ハシダンシ (@hashidanshi) December 29, 2018
浅草生まれの江戸っ子で人懐っこい。
目立ちたがり屋で、身体を動かすことが得意なため、
自分のパフォーマンスが一番だと思っているが、仲間思いでまっすぐな性格。
イラストレーター:ぬゐ#ハシダンシ pic.twitter.com/dxXI4Bt6dS
【厩】
— ハシダンシ (@hashidanshi) December 29, 2018
自分にあまり自信がなく、照れ屋でもある。
「ほすう」という小さなウマを肩にのせていて、恥ずかしくなるとマフラーや
ほすうのおなかに顔をうずめる。
イラストレーター:ひなつ#ハシダンシ pic.twitter.com/lbQh1T1K1c
【駒形】
— ハシダンシ (@hashidanshi) December 29, 2018
クールで頭脳明晰な美青年。
その容姿ゆえ、気づけば女性が周りに集まってくるが、
本人は、自身よりも自身の描く作品を見てほしいと思っている。
イラストレーター:べっこ#ハシダンシ pic.twitter.com/TazZbKOMNk
【両国】
— ハシダンシ (@hashidanshi) December 29, 2018
普段は温厚で懐が深い性格だが…。
いつも微笑んではいるが、その瞳はどこか憂いが漂っている。
扇子を使って花火を操り、袖のフリルは繰り出す花火の色に染まる。
イラストレーター:SUZ#ハシダンシ pic.twitter.com/LsI6zQdYAk
Four different artists designed the characters for the project. Nuo designed Azuma, Hinatsu designed Umaya, Bekko designed Komagata, and SUZ designed Ryōgoku.
The staff have already enlisted voice acting talent for two of the characters but in what capacity is currently unclear. Shōya Chiba will voice Azuma and Toshiyuki Someya will voice Ryōgoku.
There's a wide world of "danshi" projects with various levels of success. The Unko Danshi asked fans to pick their favorite poo and Font Danshi manga reimagines Japanese typographical fonts. There have been multiple projects blending attractive guys with alcohol and even Pocky and 7-Eleven introduced their own take.
this article has been modified since it was originally posted; see change history